According to Sawyer Merritt, Tesla has introduced two new AI-themed apparel items in its North American online shop: the Tesla Bot in my Pocket Tee for $40 and the Kids Tesla Optimus Holiday Tee for $30 (source: Sawyer Merritt on Twitter). These product launches highlight Tesla's growing focus on AI branding and consumer engagement, leveraging the popularity of its AI-driven Optimus robot to create new business opportunities in the merchandise sector. The move underscores the increasing trend of AI companies using branded merchandise to expand revenue streams and strengthen market presence.